Collaborations

Supersmile

Supersmile was founded in 1987 by current President and CEO, Lucia Smigel. Her husband, Dr. Irwin Smigel, whose achievements in aesthetic dentistry have been documented in a permanent exhibit unveiled by the National Museum of Dentistry, created the first whitening toothpaste to brighten the smiles of his first generation bonding patients in the mid 1980’s. Today, under Lucia’s leadership, Supersmile has become a celebrated line of complete oral care products retailing in thousands of locations in over a dozen countries, and is a favorite of celebrities worldwide.

Hailed the “#1 Whitening System” recommended by cosmetic dentists, Supersmile continues to gain awareness for its unparalleled ability to safely whiten while also cleaning and protecting teeth


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